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品牌联盟(北京)咨询股份公司(简称品牌联盟)成立于1996年,并于2016年8月登陆新三板,成为中国品牌活动第一股,股票代码为837940。 “品牌联盟”、“Brandcn”等是品牌联盟旗下注册商标,其中“中国脸”(图形)是北京市著名商标。品牌联盟是“新三板品牌峰会”、“中国品牌节”、“品牌女性高峰论坛”、“品牌年度人物”、“品牌联盟高峰论坛”的主办单位,并拥有“品牌联盟商学院BMBA项目”、“品牌联盟网”、“春节回家顺风车”等教育、公益品牌项目以及“品牌联盟网”、“品牌百科”等网络品牌。品牌联盟设有由国内知名专家、学者、企业家组成的品牌智库,艾丰教授担任品牌智库主席,郑砚农教授担任常务副主席,王永担任秘书长。

自成立以来,品牌联盟一直积极参与品牌法律和行业标准的建设,连续九年每月发布的中国品牌大事记已经成为中国品牌的风向标,此外联盟还发布了《品牌中国1980-2007》、《北京奥运与品牌中国研究报告》、《改革开放30 年中国品牌发展报告》、《品牌中国1000 强》等研究报告,承担或起草了《中关村品牌中长期发展规划研究》、《商务部推进品牌建设工作建议》、《关于中央企业加强品牌建设的指导意见》、《中央企业品牌管理评价体系》、《中国白酒金三角核心腹地品牌规划》等重要课题文件。在参与行业标准和品牌法律建设的同时,也积极开展各项活动进一步推动中国产业品牌化的进程。截止目前,已经成功举办了十一届“品牌女性高峰论坛”、十二届“中国品牌节”、十二届“品牌年度人物峰会”;举行了十二届“中国品牌总评榜”、二十六届“品牌联盟高峰论坛”及数百场大型“区域/ 行业高峰论坛”、“月度沙龙”、“品牌经理人沙龙”活动,相继组织中国汽车自主品牌万里行、品牌联盟全国巡讲、品牌联盟亚运行等活动,以及出访美国、加拿大、日本、德国、英国、意大利; 并专门成立了品牌联盟高校巡讲团,在知名高校、政府机构、行业协会、品牌企业开展演讲累计近600 场。

自成立至今,品牌联盟的发展得到了全国人大常委会副委员长成思危、顾秀莲、许嘉璐、彭佩云、陈昌智,全国政协副主席王文元、厉无畏、白立忱、孙孚凌、陈宗兴、张榕明等国家领导人的关注和支持。此外,品牌联盟还与商务部、国资委、国家工商总局、中国贸促会、中国国际商会、中国商业联合会、全国妇联、全国工商联、全国青联等有关部委、人民团体和山东、海南、青海、贵州、湖南及青岛、中关村、北京市东城区、娄底、南平、泰安、三亚、泸州、台州、温州、泉州、德州等地方政府开展了合作。

品牌理念:赋能中国品牌!

品牌榜样:国际奥委会、达沃斯论坛

品牌活动:新三板品牌峰会、品牌女性高峰论坛、中国品牌节、品牌年度人物峰会

品牌业务:品牌研究、品牌活动、品牌咨询、品牌教育、品牌大数据

品牌资源:政府、企业、专家、媒体、品牌经理人

【联盟愿景】

成为受人尊敬的品牌链接与提升平台!

【联盟核心价值观】

坚持客户第一、简单高效、开放协作、诚信担当。

【联盟使命】

赋能中国品牌!

【业务板块】

品牌研究:品牌联盟一直积极参与品牌法律和行业标准的建设,连续十年每月初发布的《中国品牌大事记》已经成为中国品牌的风向标,此外还发布了《品牌中国1980-2007》、《北京奥运与品牌中国研究报告》、《改革开放30 年中国品牌发展报告》、《品牌中国1000 强》等研究报告,承担或起草了《中关村品牌中长期发展规划研究》、《商务部推进品牌建设工作建议》、《关于中央企业加强品牌建设的指导意见》、《中央企业品牌管理评价体系》、《中国白酒金三角核心腹地品牌规划》等重要课题文件。

品牌活动:品牌联盟拥有品牌系列创新会展活动品牌,包括“新三板品牌峰会”、“中国品牌节”、“品牌女性高峰论坛”、“品牌年度人物”等。截止到2018年,品牌联盟已经成功举办了十一届“品牌女性高峰论坛”、十二届“中国品牌节”、十二届“品牌年度人物峰会”;举行了十二届“中国品牌总评榜”、二十六届“品牌联盟高峰论坛”及数百场大型“区域/ 行业高峰论坛”、“月度沙龙”、“品牌经理人沙龙”活动,相继组织中国汽车自主品牌万里行、品牌全国巡讲、品牌亚运行等活动,以及出访美国、加拿大、日本、德国、英国、意大利;并专门成立了品牌高校巡讲团,在知名高校、政府机构、行业协会、品牌企业开展演讲累计数百场。

品牌咨询:品牌联盟在艾丰、郎志正、郑砚农、李光斗、王永等品牌专家的带领下,成功为居然之家、汾酒集团、拜博口腔集团、京东集团、露露集团、中国节能环保集团、海尔、联想、中国一汽、蒙牛、TCL、长虹、国美电器、青岛啤酒、红蜻蜓、远东控股、吉利汽车等一大批品牌企业提供了品牌咨询服务,是蓝色光标集团的战略合作伙伴。在公关咨询方面经验丰富,成功主办了六届中关村十大系列推介活动、主办“唱响中关村 • 中关村之歌征集活动”、 桂林临桂 • 国际湿地保护与发展高峰论坛、中国百强品牌驾校评选、华夏保险品牌公关,并执行主办了德勤高科技高成长中国50强评选项目及韩国名品真露全球首发启动仪式、2014卓达“创意拍卖会”、众泰纯电动车车队长安街巡游、中国互联网金融品牌峰会等上百个成功案例。

品牌教育:品牌联盟一直坚持在品牌教育领域深耕细作,从最初的大学生俱乐部,高校巡讲,向在校大学生传播品牌理念,到品牌总监培训班、品牌研修班,到创立品牌联盟商学院BMBA(Brand-MBA,品牌管理硕士课程研修班)。王永磨砺十二年,呕心沥血,创办了品 牌联盟商学院,确立了打造首席品牌官的“黄埔军校”、建立高级品牌管理人才数据库的愿景,并致力为中国自主品牌建设培养、储备、输送专业化管理人才,助推中国自主品牌建设事业可持续发展,培养中国自主化品牌的接班人。学员来自中国23个省(市、自治区)和香港、 澳门特别行政区,包括中共19大代表、全国人大代表、全国青联委员、全国劳动模范、中国青年企业家协会会员、全国妇联三八红旗手、长江商学院EMBA、中欧商学院EMBA、近百家上市公司CEO、集团董事长、公司创始 人、总裁及高管。BMBA项目的愿景是打造首席品牌官的“黄埔军校”、建立高级品牌管理人才数据库。BMBA项目已经开办了七期BMBA课程,3000多人参与,最优秀的品牌人都在这里,专注于为品牌提供推广与孵化服务, 并为实现中国品牌的产业化、世界化而努力。

【四大活动简介】

一、综述

1. General Information

品牌联盟(北京)咨询股份公司(简称品牌联盟)始创于1996年,是一家以“赋能中国品牌”为使命的品牌链接与提升平台,于2016年8月登陆新三板(股票代码837940)。自成立以来,品牌联盟先后得到了二十余位国家领导人及外国政要的关怀与支持!

The Brand Union (Beijing) Consulting Co., Ltd. (Brand Union), founded in 1996, is a platform established for linking and promoting China Brand and “Energizing China Brand”. It was listed in the New OTC Market in August 2016 (stock code 837940). Since its inception, the Brand Union has received the care and support of more than 20 national leaders and foreign political figures.

作为国内最早搭建品牌活动平台的公司之一,品牌联盟先后创办了中国品牌节、品牌年度人物峰会、品牌女性高峰论坛、新三板品牌峰会、四项国内颇具知名度和影响力的大型品牌活动,汇聚了政府、协会、品牌创始人、科学家、专家学者、文体名流、媒体人、职业经理人等各类资源,并为他们提供品牌的链接与提升服务。

As one of the earliest companies to build a platform for conducting brand activities in China, the Brand Union has successively initiated five domestically well-known and influential major brand events such as China Brand Festival, THE ANNUAL INFLUENTIAL BRANDER, BRAND WOMAN SUMMIT, and THE SESSIONS NEEQ SUMMIT, which gathered varieties of resources including government, associations, brand founders, scientists, experts and scholars, celebrities in the fields of literature, art and sports, media people, professional managers, etc., providing them with the services of brand linking and promotion.

品牌联盟构建了品牌大数据、品牌活动、品牌教育与品牌咨询四级漏斗式商业模型,为中国品牌提供从品牌数据查询、诊断、评估服务,到品牌表彰、行业交流、政策解读、资源整合、资本对接,再到BMBA培训、品牌顶层设计与个性化品牌广告公关及数字营销的多层级品牌服务。每年,有超过5000位企业家及各界精英参与品牌联盟组织的各项活动。

Based on its four-stage funnel business model composed of brand big data, brand event, brand education and brand consulting, Brand Union supplies Chinese brands with multi-level brand services from brand data query, diagnosis and evaluation to brand recognition, industry exchange, policy interpretation, resource integration, capital docking, and BMBA training, brand top-level design and public relation activities for personalized brand advertising, digital marketing, etc. Every year, the events organized by Brand Union attracted more than 5,000 entrepreneurs and elites from all walks of life to participate in.

为更好地为品牌服务,品牌联盟建立了顾问委员会、品牌联盟智库、核心专业团队与外延服务团队四级服务体系,通过强大的资源优势为中国品牌赋能,链接与提升价值。十届全国人大常委会副委员长、中国关心下一代工作委员会主任顾秀莲女士担任品牌联盟顾问委员会名誉主席,澳大利亚第26任总理陆克文先生出任品牌联盟全球顾问委员会主席,中国品牌之父艾丰先生担任品牌联盟智库主席,著名经济学家刘纪鹏先生担任首席经济学家。

In order to better serve the brands, the Brand Union has established a four-level service system of advisory committee, Brand Union think tank, professional core team and extension service team, energizing, linking and promoting Chinese brands values with its powerful advantages in resource. The top positions of Brand Union are taken by Chinese celebrities, for example, the Honorary Chairman of the Advisory Board of Brand Union by Mrs. Gu Xiulian, the vice chairman of the standing committee of 10th National People's Congress and the director of China Cares for the Next Generation Working Committee; the Chairman of the Global Advisory Committee of Brand Union by Mr. Kevin Rudd, 26th Prime Minister of Australia; the Chairman of Think Tank of Brand Union by Mr. Ai Feng, Father of Chinese Brand, and the Chief Economist of Brand Union by Mr. Liu Jipeng, a famous economist.

品牌联盟先后为居然之家、吉利、海尔、汾酒、汉能等上百个品牌提供品牌服务,并为国资委、商务部、四川省、贵阳市、青岛市、中关村等政府相关部门提供品牌咨询服务。

Brand Union has provided over one hundreds of famous brands such as Easyhome, Geely, Haier, Fen Liquor, Hanergy, etc. with brand services, and the State’s organs such as SASAC, Ministry of Commerce, and the relevant government departments in such areas as Sichuan Province, Guiyang City, Qingdao City, Beijing Zhongguancun, etc. with brand consulting services.

此外,品牌联盟整合了业界的主流媒体资源,与中央电视台、分众传媒、航美传媒、乐幕传媒、今日头条、凤凰都市传媒、隧道酷媒等国内知名媒体达成了长期的战略合作伙伴关系。

In addition, paying attention to integrating mainstream media resources in the industry, the Brand Union has reached long-term strategic partnerships with domestic well-known media such as CCTV, Focus Media, Air Media, Lemu media, Toutiao, Phoenix Metropolis Media, Coolway - Led, etc.

作为中国品牌事业坚定的推动者和参与者,品牌联盟正奉行“客户第一、简单高效、开放协作、诚信担当”的价值观,为赋能中国品牌而不懈努力!

As a firm promoter and participant in Chinese brand industry, the Brand Union is making unremitting efforts to energize Chinese brands by sticking to its value of “Customer First, Simple and Efficient, Open and Cooperative, Honest and Credible”.

四大活动:

Four events:

1.新三板品牌峰会(每年3月下旬)

1. THE SESSIONS NEEQ SUMMIT (Late March each year)

2.品牌女性高峰论坛(每年5月下旬)

2. BRAND WOMAN SUMMIT (Late May each year)

3.中国品牌节(每年8月8日开幕)

3. CHINA BRAND FESTIVAL (Opening on August 8 each year)

4.品牌年度人物峰会(每年12月中下旬)

4. THE ANNUAL INFLUENTIAL BRANDER SUMMIT (Late December each year)

二、四大活动简介

二、Introduction to the four major events

1、新三板品牌峰会简介

1. Introduction of the THE SESSIONS NEEQ SUMMIT

活动简介:

Introduction of the event:

鲨鱼汇·新三板品牌联盟是经品牌联盟(北京)咨询股份公司倡议,由新三板企业、品牌机构、投资机构、券商、中介机构和企业家、品牌专家、经济学家、传媒领袖等共同发起的非法人联谊机构。

The Sharks Collection · SESSIONS NEEQ BRAND UNION is a unincorporated association initiated by the Brand Union (Beijing) Consulting Co., Ltd., and co-sponsored by the New OTC Market enterprises, brand institutions, investment institutions, securities traders, intermediaries, entrepreneurs, brand experts, economists, media leaders, etc.

联盟对已经或即将挂牌、步入品牌升级战略期的新三板企业品牌锤炼与提升发挥积极的推动作用,协助新三板企业之间突破地域、行业局限,增强管理、融资、营销、品牌等方面的交流合作,提升新三板企业的竞争力,促进新三板品牌的群体崛起。鲨鱼汇·新三板品牌联盟通过“新三板品牌峰会”为新三板企业融资制定周期性计划与路演机会,助推企业品牌价值的提升的同时,吸引资本市场的关注。

The Brand Union will play an active role in promoting the branding and promotion of the brands of New OTC Market enterprises which completed or will complete listing, entering strategic upgrading period of brands, and help New OTC Market enterprises to break the limitation of regions and industries, strengthen communication and cooperation in the aspects of management, financing, marketing, brand, etc., sharpen the competitiveness of New OTC Market enterprises, and finally promote the rise of them as a whole. The Sharks Collection · SESSIONS NEEQ BRAND UNION aims to use the THE SESSIONS NEEQ SUMMIT to help the New OTC Market enterprises work out periodical plan and road show opportunities for financing, and attracting attention of capital market while enhancing the value of enterprises’ brands.

新三板品牌峰会于每年3月份举行,以“寻找鲨鱼苗”为主题。通过品牌战略意识、品牌产品、品牌人才等硬指标衡量“鲨鱼苗”。这也将成为资本市场检验新三板企业潜力的试金石,助力新三板企业激发资本市场动能,填补资本市场的品牌空白从而提升品牌价值。

THE SESSIONS NEEQ SUMMIT, held in March each year, is themed on “Looking for Shark Seedling” which will be weighed with such hard indicators as brand strategy awareness, brand products, and brand talents, etc., and will become a touchstone for testing the potential of New OTC Market enterprises in capital market, and further assisting them to tap their kinetic energy in capital market, fill up the brand blank in capital market, and increase their brand values.

每届峰会的举行都会有来自全国各地的新三板企业、品牌机构、投资机构、券商、中介机构和企业家、品牌专家、经济学家、传媒领袖等共聚一堂。会议内容涉及政策解读、宏观经济趋势解析、榜单发布、项目路演、企业治理、资源整合等多个板块。与此同时,峰会设有“金鲨鱼奖”奖项,以表彰表现优异的新三板企业及机构。

Each summit gathered lots of New OTC Market enterprises, brand institutions, investment institutions, securities traders, intermediaries, entrepreneurs, brand experts, economists, media leaders, etc. from all over the country. The summit contents cover multiple blocks such as policy interpretation, macroeconomic trend analysis, list release, project road show, corporate governance, resource integration, etc. At the summit, “Gold Shark Awards” are set for commending the New OTC Market enterprises and institutions with outstanding performances.

2、品牌女性高峰论坛简介

2. Introduction to the BRAND WOMAN SUMMIT

活动简介:

Introduction of the event:

品牌女性高峰论坛是品牌联盟自2008年开始打造的品牌女性与女性品牌的双重价值展示平台。品牌女性高峰论坛创办至今,已经成功举办过十一届。历经十一年发展,论坛已经成为了品牌领域颇具影响力的高规格、大规模、资源汇集,引领中国女性发展潮流的年度女性盛会。论坛以品牌女性为榜样,以聚焦女性热点话题为核心,展现新时代中国女性的人格魅力和精彩神韵,传递女性在生活和事业中的柔软生命力。

The BRAND WOMAN SUMMIT is, created by Brand Union in 2008, a platform for demonstrating dual values of brand women and women brands. Successfully holding 11 summits so far, it has become an influential annual woman event leading the development trend of Chinese women in brand field, featuring high standard, big scale and rich resources. It, setting brand women as example and focusing on talking points of women, well reflects the personality charm and wonderful verve of Chinese women in new era, and conveys the soft vitality of women in life and career.

十届全国人大常委会副委员长顾秀莲,中央委员、全国政协社会和法制委员会副主任黄晴宜,海尔集团总裁杨绵绵,阳光文化基金会董事局主席杨澜,长城汽车总裁王凤英,凤凰卫视著名记者闾丘露薇,中央电视台电视节目主持人倪萍,著名歌唱家龚琳娜,国美控股集团决策委员会主席杜鹃等女性国家领导人、知名企业家、文化学者、文娱名人都曾出席活动。

Numerous female national leaders, well-known female entrepreneurs, female cultural scholars, female entertainment celebrities such as Gu Xiulian, the vice chairman of the standing committee of 10th National People's Congress, Huang Qingyi, the Central Committee Member of the CPC, the Vice-director of the CPPCC National Committee on Social and Legal Affairs, Yang Mianmian, the President of Haier Group, Yang Lan, Chairman of the Board of Sunshine Culture Foundation, Wang Fengying, President of Great Wall Motors, Luqiu Luwei, famous journalist of Phoenix Satellite Television, Ni Ping, Hostess of CCTV, Gong Linna, famous singer, Du Juan, Chairman of the Decision-making Committee of Gome Holding Group were present at various events.

3、中国品牌节简介

3. Introduction of the CHINA BRAND FESTIVAL

活动简介:

Introduction of the event:

中国品牌节(China brand Festival,缩写CBF)为民间主导、定期、全国各主要品牌城市轮回举办的年度品牌盛会,于每年8月8日举行。首届中国品牌节于2006年8月8日在人民大会堂金色大厅举行的首届品牌中国总评榜颁奖盛典上,由中国品牌之父艾丰、知名媒体人刘东华、青年品牌学者王永倡导,时任全国人大常委会副委员长顾秀莲首肯,与会1000多名企业家共同倡议发起。

The China Brand Festival (CBF) is a regular annual brand event privately held touring major brand cities of China and falling on August 8 each year. On the first China brand awards ceremony held in the golden hall of the Great Hall of People on August 8 2006, such elites as Ai Feng, Father of Chinese Brand, famous media person Liu Donghua, young brand scholar Wang Yong co-sponsored the China Brand Festival, which was highly recognized by Gu Xiulian, then the vice chairman of the standing committee of National People's Congress, and was warmly responded by over 1,000 attendant entrepreneurs.

中国品牌节是政府领导、品牌主、品牌专家、品牌经理人、媒体人深入探讨中国品牌群体崛起的高端平台,是发掘和表彰品牌榜样,沟通和交流品牌思想,凝聚品牌精神、充分展现品牌创始人和城市品牌个性的年度顶级盛会。自2007年8月8日在北京举行首届中国品牌节后,活动先后在北京、青岛、贵阳、大连、成都等城市举办,至今已经成功举办十二届。目前已经成为了中国品牌活动领域高规格、大规模、颇具影响力的中国品牌发展趋势探讨与品牌间交流、互动、资源整合的高端品牌平台。

The China Brand Festival is a high-end platform for government leaders, brand owners, brand experts, brand managers and media people to explore the rise of Chinese brand groups, as well as a top annual summit for exploring and recognizing brand examples, communicating and exchanging brand ideas, condensing brand spirit and fully demonstrating brand founders and city brand personality. Since the first China Brand Festival held in Beijing on August 8 2007, the event are successively held in such cities as Beijing, Qingdao, Guiyang, Dalian, Chengdu, etc. There are altogether 12 such events held so far. It has built itself into a high-end brand platform with high standards, big scale, and influence in China’s brand field. On the platform, exchange, interaction and resources integration are well conducted centralizing on exploring the development trend of Chinese brands.

陈昌智、许嘉璐、顾秀莲、王文元、白立忱、成思危等党和国家领导人及张瑞敏、柳传志、王健林、李书福、王传福、李开复、俞敏洪、徐井宏、许景南、徐和谊、李秋喜、李福成、刘永好、向文波、陈东升等知名企业家都曾出席本活动。

The well-known the Party and the State leaders participated in the event are Chen Changzhi, Xu Jialu, Gu Xiulian, Wang Wenyuan, Bai Lichen, Cheng Siwei etc., and the famous entrepreneurs attended the event are Zhang Ruimin, Liu Chuanzhi, Wang Jianlin, Li Shufu, Wang Chuanfu, Li Kaifu, Yu Minhong, Xu Jinghong, Xu Jingnan, Xu Heyi, Li Qiuxi, Li Fucheng, Liu Yonghao, Xiang Wenbo, Chen Dongsheng, etc.

4、品牌年度人物峰会简介

4. Introduction of THE ANNUAL INFLUENTIAL BRANDER

活动简介:

Introduction of the event:

品牌年度人物峰会是中国颇具影响力的年终个人品牌盛会,于每年12月份举办。自2006年成立至今,品牌年度人物峰会系列活动始终坚持发掘、表彰品牌人物,鼓励、推介年度风云新锐人物,聚焦“品牌”、“人物”两个核心竞争力,并致力于寻找年度内为中国品牌赢得尊敬的人物。目前该活动已经成为发现和推介为中国品牌事业做出卓越贡献的杰出人物的重要平台。

THE ANNUAL INFLUENTIAL BRANDER, holding in December each year, is the most influential year-end personal brand event in China. Since its establishment in 2006, the brand annual event summit series are held for the purpose of sticking to mine and recognize brand figures, encourage and promote annual emerging persons, focus on two core competitiveness of “Brand” and “Figure” so as to discover the figures who won honor for China in the year. Currently, the events have become an important platform for discovering and introducing outstanding figures that made great contribution to China’s brand business.

活动始终以“谁为中国赢得尊敬?”为主题,围绕品牌理念、年度推崇、人物标识、卓越贡献四大核心元素,不仅表彰“以中华情怀描绘品牌梦想蓝图,以民族智慧开创品牌全球格局”的年度品牌人物,还为推动个人品牌标准的建立,打造年度品牌人物的最高权威奖项而努力。

Themed on “Who wins respect for China?” and focused on four big core elements of brand concept, annual esteem, character identification and outstanding contribution, the events not only recognized the annual brand figures who “drew the blueprint for brand dream with deep love for China, created global layout of brands with national wisdom”, but also fueled the establishment of individual brand standards, as well as created the annual brand figure prize with the highest authority.

在改革开放40周年之际,品牌年度人物峰会组委会特别推出“中国品牌40年40人”评选,旨在表彰自改革开放以来,中国历史上涌现出的杰出中国品牌人,向为中国品牌事业披荆斩棘的开拓者们致敬,为改革开放40周年来取得的瞩目成就致敬。马云、马化腾、王辉耀、六小龄童、艾丰、刘晓庆、江佩珍、杨澜、沙祖康、陈伟鸿、林毅夫、郎平、徐井宏等40位品牌人物代表入选“中国品牌40年40人”榜单。

On the occasion of the 40th anniversary of reform and opening up, the Organizing Committee of the INFLUENTIAL BRANDER SUMMIT launched a special event -- choose through public appraisal 40 Persons Representing Chinese Bands in 40 Years, aiming at commending INFLUENTIAL BRANDERs appeared in Chinese history since the reform and opening up, and paying tribute to these brave pioneers for their outstanding efforts made to the remarkable development of China’s brand business. As a result, 40 INFLUENTIAL BRANDERs such as Ma Yun, Ma Huateng, Wang Huiyao, Zhang Jinlai (Liu Xiao Ling Tong), Ai Feng, Liu Xiaoqing, Jiang Peizhen, Yang Lan, Sha Zukang, Chen Weihong, Lin Yifu, Lang Ping, Xu Jinghong, etc. were selected into the list of 40 Persons Representing Chinese Bands in 40 Years.